Barber Shop

What Your NEW Professional Barber Shop Website Needs?

You’re a hip, savvy businessperson who just so happens to be a badass barber living in ourmodern world—all that to say, we probably don’t have to sit you down and tell you howimportant having a website is in 2023.

How do you create a barber shop website that’s groomed for success? For most businesses in the male grooming industry, there are no shortcuts to creating a remarkable barbershop website. Usually, it’s a long-term process before they can spot a good marketing angle and even more time to comb through the tough competition.

A Quick Two (2) Minute Video About website design.

People online come and visit a barber shop website because they need something - maybe they’re looking for a grooming product, maybe they need a haircut, maybe they’re looking for a new hairstyle to rock - whatever their purpose is, it’s your goal as the web designer to fill these needs and keep them coming back for more.

But here’s the thing about websites, people—if you really want them to boost your barberingbusiness, bring in clients, and seamlessly help you grow your shop, you’ve got to stopthinking of them as a formality.

Your website should be a central focus of your marketing strategy. Why? Because when doneright, your website can be a client-winning resource that does a bunch of thehard work for you.

But that doesn’t just happen on its own. It takes work, it takes dedication, and it takes knowing what you must have on your professional website. We're already done the hard work and done all the research. Here are six (6) features you want to make absolutely sure is on your barber shop website:

A Killer Layout (That Flaunts Your Brand)

Your website needs to be informative and helpful, but it also needs to accomplish something important—reflecting your brand and your barber shop’s identity. Websites are a key facet of your branding strategy and they’re a huge part of your brand’s identity.

Consistent, Kickass Content

Ultimately, the pages you add to your website are going to be totally up to you (that’s the beauty of creating a unique website that’s all about flaunting your brand). That being said, we have to tell you if you’re not posting, relevant, updated, and consistent content on your site,you’re setting yourself up for failure.

Consider features and pages filled with informative, important content like bios, services, and links to your social media platforms (this is a must), a regularly updated blog (just like your favorite barber insurance website has, hint hint), photos, eBooks, guides, and more!

What you add to your website is your call, just make sure it’s relative, informative, entertaining, and most importantly, consistently updated and added to.

Clear Service List

People are likely looking up your website to see if you’re the right fit for their needs. But if you’re not laying out what you offer in a clear, concise way, those potential clients can easily turn into never-gonna-be-your clients in a snap.

Listing out your services on your website is key to drawing in clients. Whether they’re seeking you out directly or just so happen to stumble upon your site, it’s not helpful if they don know what you offer.

Be clear about your services, lay them out in a concise way, and don’t make it too hard to find these services on your site.

No-Fuss Contact Features

Here’s the general rule of thumb when it comes to potential clients, if something is unnecessarily hard, your clients aren’t going to work for it. In other words, if your clients can't figure out how to contact you from your website, it’s more than likely they’re not going to contact you at all.

Make this very (very!) easy for your clients. Don’t force them to do the work to get in touch with you.

The harder you make them work to contact you, the less likely they are to contact you in the first place. We cannot emphasize this point enough.

Client Reviews & Testimonials

There’s only so much talking you can do to convince a would-be client you’re the best. Your past and current clients though? Well, what they say matters a whole heck of a lot, and often, it can be the factor that tips a potential client to your favor.

For obvious reasons, making a neat, tidy home for these reviews on your website is a must! Using your barbershop reviews for good (and never evil) can help you grow your business, can amp up your website, and bring in more clients than you could have imagined.

Not sure how to optimize your reviews so they’re the best they can be? You can get your online reputation managed by the professionals at Standard American Web™ as well.

SEO Dose

Don’t let this jumble of words freak you out—SEO isn’t as scary as you think it is. No, we won't lie, it can be complicated, but it’s not impossible. If you’re unsure of how to go about SEO otherwise known as search engine optimization. We encourage you to study up, learn what you can, and ask for help when you need it! You can reach out to us via text message at (251) 202-3141. Just introduce yourself and ask your question. We will be glad to assist you.

Even though search engine optimization can be an enormous pain (especially if you’re brand-new to the concept), it’s enormously helpful for driving traffic to the badass website you’ve just spent lots of time, effort, and dedication building!

Have a few inspiring websites in mind that you’d love to share? Be our guest—that’s what our comment section is here for in the first place.

A Quick Two (2) Minute Video About Search Engine Optimization.